Live broadcast sport on Free to Air television can be pricey if it’s not handled with care. We accepted this challenge in time for the President’s Cup event with Nine Entertainment.
Utilising all the content Callaway’s US headquarters could provide, we were able to maximise a modest budget with frequency across all days of the coverage without breaking the budget. This combined with added value over the next fortnight caused 37% increase in sales which was a nice lead into Christmas for them!
ClientCallaway GolfServiceTelevisionLinkau.callawaygolf.com